Never Give Up
Success does not need hard work only, It needs SMART work.
- 1 hr1 hour
- Online Session
BLIX Mentor: Ambreen Nadeem. Perseverance and determination paves the way that lead to success. The study of human behavior always intrigued me. The passion to understand the human psyche led me to pursue my masters in Industrial Psychology. Soon after completing my studies, I joined Unilever (Biggest multinational) as Consumer Insight Manager, where I got the opportunity to utilize my knowledge of psychology and learn and practice the latest research techniques. At Unilever I was responsible of Consumer Connect with highly creative ways to generate insights for the business. Under my leadership, Consumer Interface Cell achieved highest ever Consumer Connects i.e. 2200+ for over 10 brands and delivered over 15 insights for the business, which brought 5% growth to business. This achievement was recognized and I was nominated for Global best practice magazine of Unilever. I started freelance consultancy in 2012. I conducted several research projects for different clients from across the globe. I work on a project basis with Euromonitor since 2015. I have conducted several research projects for Saudi Arabia, UAE and Pakistan. My passion to spread knowledge of psychology drove me to write articles for one of the most prestigious newspaper in Pakistan “The Dawn”. Several of my articles, on psychology related topic got published. I am a monthly columnist, with the Pen name of "Psychology Talks" at one of the most prestigious community at Pathways Jeddah Community. I have conducted several workshops for women on parenting and creative storytelling session for kids.